Bugatti

Antonio Marquez

Ben Schosmann

Stephan Mühlau

AI Clark

Fuze

Inspired by the past, looking to the future and designed for eternity - Contrasting characteristics informed all creative and set the tone for Bugatti's launch into a new era. It's the birth of a hybrid, the Tourbillon, the luxury supercar brand's first foray into hybrid engines and a breakthrough in the world of automotive performance.

Creative Direction

Strategy

Concept

Art Direction

Photography

Film

Tourbillon

Prada

Jake Gyllenhaal

Lukas Korschan

Captured in the midst of the action, the Linea Rossa 2024 eyewear collection reflects the athleticism of Jake Gyllenhaal and the Luna Rossa team on their journey to the America's Cup. The campaign offers a glimpse into the otherwise inaccessible intersection of high performance sailing and luxury performance wear.

Linea Rossa

adidas Football

Lionel Messi

Rafael Leão

Son Heung Min

Trinity Rodman

Linda Caicedo

Amos Fricke

AprilMay

Poolhouse

Smuggler

Hawai Films

Indaco

Tightrope

New Layer

Service Genereaux

The F50, adidas' most advanced speed boot on the market, is highlighted in a campaign that embraces the simplicity of speed. Plays on light, lightness and hyper-realism express the fast, resulting in a futuristic aesthetic inspired by the technicality and innovation of the boot itself. Engineered for speed.

Spatial

adidas Originals

Jella Haase

Serge Gnabry

Levin Liam

Nina Raasch

Easton West

27KM

Mind and Image

Saskia Jung

Brian Gello

adidas Originals' global Terrace hype is localised through three influential talents - Serge Gnabry, Jella Haase and Lewin Liam - as the campaign unpacks their individual stories of style and passion beyond their profession in a true celebration of originality.

Event

Terrace

Pedri González

Paulo Dybala

Florian Wirtz

Catarina Macário

Lume

Progressive luxury fashion blends seamlessly with technically advanced performance wear as Adidas and Prada come together to redefine the realm of sportswear. The campaign captures the reimagined Predator, X and Copa silhouettes through the lens of editorial photography, injecting fashion into the beautiful game.

 adidas football  

Botter

The photographic series SAND employs a micro-to-macro scale approach to illustrate the beauty of the Caribbean. The intricate complexity of individual sand grains captured under a microscope is paralleled by the precise reflection of Caribbean culture in the designs of BOTTER’s AW24 runway collection.

Sand

Yona Knight-Wisdom

David & Douglas

100Berlin

'The Dive' touches on the relationship between athlete and element, using the sport of Olympic platform diving to convey our existential need for water, BOTTERs flowing source of inspiration. Because without water, no art. Without water, there is no jump.

The Dive

Vicky López

Jules Kounde

Nacho Errando

Originality meets a signature silhouette. The collaboration between adidas Originals and Moncler has resulted in a category-defying collection epitomised by two globally influential athletes, Jules Kounde and Vicky Lopez, who embody sportstyle and fashion-forward expression.

 Moncler

Tommy

Hao Yun Xiang

Baba Diop

Brenda Liang

Melissa Martinez

Bella Mai Newman

Beau Sam

Du Fu

Peter Pascucci

Mad Carrot

Paige Dorian Production

OkayStudio

Charles Gamble

At essence, a celebration of family beyond destinations, Tommy joins up with iconic streetwear label CLOT to pay homage to the Year of the Dragon. Shot over two cities, New York and Shanghai, Hilfiger's American prep and CLOT's Chinese streetwear come together in a collection and campaign inspired by the relationship between East and West.

 CLOT