adidas Originals

Vivian Kim

Guido Raimondo

Paige Dorian Productions

Kane Ocean

Michael Weiker

Michael Stoopman

IXYXI

Set against the anticipation of the World Cup’26, adidas Originals and Thug Club plant their SS26 campaign in the heart of Koreatown, Los Angeles. A local Korean convenience store becomes the cultural hotspot for a crew of friends - featuring basketball star and style icon Jalen Williams - embodying a collection that fuses European football codes with Thug Club's rebellious Seoul streetwear attitude.

Creative Direction

Strategy

Concept

Art Direction

Photography

Film

Thug Club

adidas Football

Trent Alexander-Arnold

Jude Bellingham

David Beckham

Thomas van Kristen

Uri Barcelona

Hawai Films

R26B

S EC STUDIO

For the launch of the new adidas Predator, the campaign creates a world where the boot becomes the protagonist, bringing to life a futuristic character inspired by a silhouette that has changed the game for decades. Trent Alexander-Arnold, Jude Bellingham, and David Beckham are each pulled into a surreal visual world that blurs the line between player and product.

Product Design

Finisher's Steel 

adidas Motorsport

George Russell

Andrea Kimi Antonelli

Lukas Korschan

Tom Silvester

Kai Blamey Nguyen

OUR House Global

Holly Craggs

Greta Louise

New Layer

Michael Weicker

To launch adidas into the world of motorsport, we joined forces with the brand for a milestone moment: entering the pinnacle of motorsport alongside the iconic Mercedes-AMG PETRONAS F1 Team. Built on a shared commitment to performance and excellence, the partnership brings adidas' decades of experience dressing the world's best athletes to the fastest sport on the planet.

Mercedes

Bugatti

Antonio Marquez

Ben Schosmann

Stephan Mühlau

AI Clark

Fuze

Inspired by the past, looking to the future and designed for eternity - Contrasting characteristics informed all creative and set the tone for Bugatti's launch into a new era. It's the birth of a hybrid, the Tourbillon, the luxury supercar brand's first foray into hybrid engines and a breakthrough in the world of automotive performance.

Tourbillon

Prada

Jake Gyllenhaal

Captured in the midst of the action, the Linea Rossa 2024 eyewear collection reflects the athleticism of Jake Gyllenhaal and the Luna Rossa team on their journey to the America's Cup. The campaign offers a glimpse into the otherwise inaccessible intersection of high performance sailing and luxury performance wear.

Linea Rossa

Jella Haase

Serge Gnabry

Levin Liam

Nina Raasch

Easton West

27KM

Mind and Image

Saskia Jung

Brian Gello

adidas Originals' global Terrace hype is localised through three influential talents - Serge Gnabry, Jella Haase and Lewin Liam - as the campaign unpacks their individual stories of style and passion beyond their profession in a true celebration of originality.

Event

Terrace

Pedri González

Paulo Dybala

Rafael Leão

Florian Wirtz

Catarina Macário

Lume

Service Genereaux

Progressive luxury fashion blends seamlessly with technically advanced performance wear as Adidas and Prada come together to redefine the realm of sportswear. The campaign captures the reimagined Predator, X and Copa silhouettes through the lens of editorial photography, injecting fashion into the beautiful game.

 adidas football  

Thomas Müller

Stereo Films

Offshoot

To celebrate Thomas Müller’s record-breaking career at Bayern Munich, adidas created the F50 “Raumdeuter”: a boot for a player who always knew where to be. Suited up as a football astronaut under the stars of the Allianz Arena, Müller walks the pitch he knows best and, at the centre spot, plants his flag to claim his legacy.

Raumdeuter

Botter

The photographic series SAND employs a micro-to-macro scale approach to illustrate the beauty of the Caribbean. The intricate complexity of individual sand grains captured under a microscope is paralleled by the precise reflection of Caribbean culture in the designs of BOTTER’s AW24 runway collection.

Sand

Yona Knight-Wisdom

David & Douglas

100Berlin

'The Dive' touches on the relationship between athlete and element, using the sport of Olympic platform diving to convey our existential need for water, BOTTERs flowing source of inspiration. Because without water, no art. Without water, there is no jump.

The Dive

Vicky López

Jules Kounde

Nacho Errando

Originality meets a signature silhouette. The collaboration between adidas Originals and Moncler has resulted in a category-defying collection epitomised by two globally influential athletes, Jules Kounde and Vicky Lopez, who embody sportstyle and fashion-forward expression.

 Moncler

Tommy

Hao Yun Xiang

Baba Diop

Brenda Liang

Melissa Martinez

Bella Mai Newman

Beau Sam

Du Fu

Peter Pascucci

Mad Carrot

Paige Dorian Production

OkayStudio

Charles Gamble

At essence, a celebration of family beyond destinations, Tommy joins up with iconic streetwear label CLOT to pay homage to the Year of the Dragon. Shot over two cities, New York and Shanghai, Hilfiger's American prep and CLOT's Chinese streetwear come together in a collection and campaign inspired by the relationship between East and West.

 CLOT