Louis Vuitton

Mathilda Gvarliani

Ridzman Zidaine

Nikita Stsjolokov

Reto Schmid

Matthew Frost

Ally Macrae

ICONOCLAST

Firm Studio

studio EL

To introduce the new Horizon Aluminium collection, Louis Vuitton puts the art of travel to the ultimate test. Celebrating the Maison’s heritage of innovation and craftsmanship, the campaign transforms a series of unconventional torture tests into visual stories. From extreme pressure to relentless impact, each test reveals the resilience of the suitcase, bringing a new perspective to the relationship between luxury, design and performance.

Creative Direction

Strategy

Concept

Art Direction

Photography

Film

Horizon Aluminium

adidas Football

Eoin Glaister

Ben Mullen

Victor Puigcerver

Matt Moran

Holly McCandless-Desmond

Jared Soares

Jo Ryan

Stink Berlin

Katalyst Berlin

Astral Sound

For the 2026 World Cup, we created the global adidas World Cup film launching the Federation Home Jerseys for the world’s top nations, including Germany, Spain, Argentina, and beyond. Featuring Lamine Yamal, Lionel Messi, Pedri, and other icons of the game, the campaign follows the protagonists as they train ahead of the tournament, channelling the spirit of the host nations through fun, flair, and the celebration of a game that belongs to everyone.

Spatial

FIFA World Cup 2026

adidas Originals

Vivian Kim

Guido Raimondo

Paige Dorian Productions

Kane Ocean

Michael Weiker

Michael Stoopman

IXYXI

Set against the anticipation of the World Cup’26, adidas Originals and Thug Club plant their SS26 campaign in the heart of Koreatown, Los Angeles. A local Korean convenience store becomes the cultural hotspot for a crew of friends - featuring basketball star and style icon Jalen Williams - embodying a collection that fuses European football codes with Thug Club's rebellious Seoul streetwear attitude.

Thug Club

Bugatti

Antonio Marquez

Ben Schosmann

Stephan Mühlau

AI Clark

Fuze

Inspired by the past, looking to the future and designed for eternity - Contrasting characteristics informed all creative and set the tone for Bugatti's launch into a new era. It's the birth of a hybrid, the Tourbillon, the luxury supercar brand's first foray into hybrid engines and a breakthrough in the world of automotive performance.

Tourbillon

Prada

Jake Gyllenhaal

Lukas Korschan

Captured in the midst of the action, the Linea Rossa 2024 eyewear collection reflects the athleticism of Jake Gyllenhaal and the Luna Rossa team on their journey to the America's Cup. The campaign offers a glimpse into the otherwise inaccessible intersection of high performance sailing and luxury performance wear.

Linea Rossa

Trent Alexander-Arnold

Jude Bellingham

David Beckham

Thomas van Kristen

Uri Barcelona

Hawai Films

R26B

S EC STUDIO

For the launch of the new adidas Predator, the campaign creates a world where the boot becomes the protagonist, bringing to life a futuristic character inspired by a silhouette that has changed the game for decades. Trent Alexander-Arnold, Jude Bellingham, and David Beckham are each pulled into a surreal visual world that blurs the line between player and product.

Product Design

Finisher's Steel 

Tarek Mawad

Raul Tenreiro

Lorena Maza

House of Content

Smuggler

New Layer

Erik Dornblut

Matthias Stoopman

Built on adidas heritage and shaped by the future of football culture, the SS26 Federation Away Jerseys tell 26 stories through one global collection. Shot across the U.S. and Europe, the 2026 World Cup campaign brings together icons of the game, including Lionel Messi, Lamine Yamal, Pedri, and Rodrigo De Paul, taking football identity beyond home soil and onto the world stage.

World Cup Away Jersey

Botter

Yona Knight-Wisdom

David & Douglas

100Berlin

'The Dive' touches on the relationship between athlete and element, using the sport of Olympic platform diving to convey our existential need for water, BOTTERs flowing source of inspiration. Because without water, no art. Without water, there is no jump.

The Dive

Pedri González

Paulo Dybala

Rafael Leão

Florian Wirtz

Catarina Macário

Lume

Service Genereaux

Progressive luxury fashion blends seamlessly with technically advanced performance wear as Adidas and Prada come together to redefine the realm of sportswear. The campaign captures the reimagined Predator, X and Copa silhouettes through the lens of editorial photography, injecting fashion into the beautiful game.

 adidas football  

The photographic series SAND employs a micro-to-macro scale approach to illustrate the beauty of the Caribbean. The intricate complexity of individual sand grains captured under a microscope is paralleled by the precise reflection of Caribbean culture in the designs of BOTTER’s AW24 runway collection.

Event

Sand

Thomas Müller

Stereo Films

Offshoot

To celebrate Thomas Müller’s record-breaking career at Bayern Munich, adidas created the F50 “Raumdeuter”: a boot for a player who always knew where to be. Suited up as a football astronaut under the stars of the Allianz Arena, Müller walks the pitch he knows best and, at the centre spot, plants his flag to claim his legacy.

Raumdeuter

Vicky López

Jules Kounde

Nacho Errando

Originality meets a signature silhouette. The collaboration between adidas Originals and Moncler has resulted in a category-defying collection epitomised by two globally influential athletes, Jules Kounde and Vicky Lopez, who embody sportstyle and fashion-forward expression.

 Moncler

Tommy

Hao Yun Xiang

Baba Diop

Brenda Liang

Melissa Martinez

Bella Mai Newman

Beau Sam

Du Fu

Peter Pascucci

Mad Carrot

Paige Dorian Production

OkayStudio

Charles Gamble

At essence, a celebration of family beyond destinations, Tommy joins up with iconic streetwear label CLOT to pay homage to the Year of the Dragon. Shot over two cities, New York and Shanghai, Hilfiger's American prep and CLOT's Chinese streetwear come together in a collection and campaign inspired by the relationship between East and West.

 CLOT